
Digital
Digital is about more than technology and taking advantage of the newest wave of options that may advance your business.
We believe that Digital is about looking at the ways your customers want to interact with you, what your competition is doing, what the wider market is adopting and how your products and service need to adapt to address these elements.
We believe that every business is unique, from its people to its processes and its drivers. Based on this core belief we understand that no solution will truly be the same. Technology is ever changing and the pace of development and user adoption is only increasing. When considering your digital options this pace of change can make things difficult. You may find yourself asking which solution is best for us? What business model should we adapt to accommodate the change? What does our strategy need to look like to facilitate?
We understand that change is difficult and change on a large scale requires a lot of joined-up thinking and planning. We have worked in the digital space for a number of years, we understand the keys to success, what works and what the focuses need to be. In order to help you understand your position and focus we start by working with you to understand your business and your drivers.

We beleive that a true Digital Transformation is not a seperate deliverable, rather a journey. Our services highlight the key considerations and provide you with a roadmap to delivering sustainable Digital solutions and services.
What is your value add?
Key to defining a digital journey that will complement your business is to first understand the business, its people, processes, technologies, and customers. When you understand these elements you can start to consider how you might want to move forwards increasing your value-add and developing your business further.
What is your end objective?
Any large change initiative can make focusing on tangible outcomes difficult. The key is gaining consensus across your wider business as to what you want to achieve. BY doing this you will ensure your strategies compliment your visions and help you work towards your end goals. Ensuring alignment in this area will help gain buy-in and aid your delivery plans.
Are your foundations ready?
This is where we look at the existing state of your technology, people and processes. The core IT foundations will need to be sufficiently robust to manage the digital migration. This will look at your existing system structures, your data practices, your archiving & backups and scheduling. Your people will need to be adequate skills to adopt to new ways of working, this allows us to identify training needs and staffing requirements early on so they can be addressed to help mitigate risk. Your processes will need to compliment your technology choices. We believe one of the major changes digital introduces is breaking down the traditional silos that exist in business between departments and functions. Highlighting any issues here presents the opportunity to re-engineer processing where needed to compliment and project your investment.
How can we partner with third parties?
Technology has moved on and the pace of change is ever increasing. The idea that a ‘supplier and consumer’ relationship is sufficient to maintain a solution to deliver a service is no longer relevant. To truly benefit from the power of technology in business we need to partner with third-party organisations. Understanding new versioning, capabilities and restrictions will help us to make informed decisions.
What are your day-to-day functions?
We believe that digital is an ongoing journey for businesses. Depending on where you are starting from there may be a need to maintain some of your existing operations during transformation stages. This will allow you to keep meeting the needs of your customers whilst delivering your initiatives. We will work with your plan how this may look, we will need to consider partner involvement, data extraction and ultimately solution retirement.
How are we going to measure success?
Ensuring you have a tangible way of measuring your success is important. You are transforming your business and investing considerable energies into doing so. When considering digital as a journey it may be better to consider points when we conduct a review, this will allow us to highlight any issues and take action quickly. It will also present a positive outlook and ensure the continued buy-in from the business.
What are our risks and mitigation strategies?
Any project will generate a series of risks. By conducting this initial think tank we will be able to highlight what some of these risks will be, we will also focus on ways we can help to mitigate these. We take this beyond the scope of direct project risk and consider elements like your data, your security, and your governance. The objective of this ensures you are fully compliant throughout your journey.
Expertise
Digital Strategy & Roadmap
Adopting a balanced strategy for your digital journey is key. Your strategy should be a balance between short-term goals and longer-term objectives. Approaching the strategy in this way will empower you to start making cost-effective changes without losing sight of your longer-term objectives.
We work collaboratively with you throughout the journey to understand your business, your customers, your industry and your products and services. Looking at these drivers in conjunction with your existing digital capabilities we will help you to formulate a plan that will help keep your business competitive.
The digital journey is about far more than technology and the implementation of new technical solutions. The full potential of the digital journey is realised when organisations address the following core elements;
Business Model: How are you currently implementing Digital within your organisation? We have found through years of experience that the best results come when digital is tackled at an organisational level. Breaking down the traditional silo barriers between departments and business functions is key. We will help you to understand the best way you can adapt your business plan to complement your digital aspirations.
Processes: When considering a process in an end-to-end format more often than not that process will touch multiple departments across the business. Traditionally businesses are filled with silos between teams and departments. Ensuring these functions are able to work seamlessly together will vastly improve the success rate of your journey.
Talent Management: This focuses on your people. Are they ready and appropriately skilled to support you and your business on its digital journey? Sharing and involving your people in your digital journey and ensuring they are sufficiently skilled to complement your technology choices is a core element to consider.
How We Help
We work in collaboration with you to understand your business and your aspirations for the future. We then work together to help you design a strategy that can help you achieve those aspirations. We use our in-depth subject matter expertise to help inform and educate you into opportunities, threats and market trends.
We can help you with;
Help you to achieve a holistic perspective of your business;
Define your goals, objectives, and aspirations;
Understand from the first-hand experience how different markets and industries are adopting digital trends and what impact this may have on your business;
Understand the core success factors of a digital strategy helping you to overcome common issues;
In-depth knowledge of different technologies that may be suitable to add value to your business;
We are completely independent so we are able to offer you an un-bias viewpoint and advise you of options that will compliment your business;
Work collectively with your business leaders to design options that will compliment your existing corporate and IT strategies;
Help you join the core elements together to develop your Digital Strategy;
Your Benefits
Greater engagement with your customers, their needs and their objectives;
Ability to adapt and modify service offerings to cater to the changing customer needs;
Visibility of ‘quick-win’ opportunities;
Clear measurable strategy for defining the success of your digital investments;
Digital Readiness & Adoption
Ensuring your digital strategy is aligned with your corporate and IT strategies is key, as is understanding your technology options and goals. However, without considering how your organisation may adopt these aspects or how ready different elements of the organisation are then the best-laid plans may fall into difficulties.
To realise the full benefits of a digital move an organisation needs to do more than implement new technology, having the people and optimised processes available to run compliment it is fundamental.
How We Help
We help you look at your business holistically and design ways in which you can improve. We focus on your foundations and the health of these based on your aspirations and help you asses their ability to meet your objectives. We can help with;
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Gauge your businesses existing level of digital maturity and future capabilities;
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Conduct gap analysis exercises between your existing capabilities and your desired future state;
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Identify areas that need addressing and support you in finding and implementing solutions for this;
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Ensure the IT architecture that will host your technology choices is sufficiently robust and secure;
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Identify opportunities outside your industry that can help give you a competitive edge;
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Help you to prepare for the embedding digital capabilities across the organisation by removing traditional disruptive silos;
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Suggest new and/or improved ways of delivery to support your ability to deliver at pace;
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Help you to map out guidelines, processes, and policies to embed digital practices across your organisation;
Your Benefits
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A clear vision of your existing strengths, weaknesses, opportunities, and threats in relation to your digital movement;
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Suggested ways that any threats and weaknesses may be addressed using a holistic view of the organisation to help optimise operational efficiency;
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Opinions and suggestions that are unique to your business and its characteristics;
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Clear guidelines on measuring the success of the digital investments and how you can keep track of this over time;
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Industry expertise to ensure your digital investment is hosted on IT infrastructure that is robust and secure;
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Help to embed a digital-first mindset across your organisation;
Digital Transformation
Digital Transformation means something slightly different to everyone. The same way we believe your business is completely unique viewpoints, understanding and expectation varied from person-to-person on the subject. What is not in dispute is the fact business is changing and organisations need to take action to keep up with the ever grown pace of change to remain competitive. Customers are expecting to consume services in different ways, through different media types at different times. The days of satisfactory customer service being a short call queue have long since passed, customers now want to engage at a time of convenience to them through multiple different media channels.
To remain competitive businesses need to understand these aspirations and find ways that technology can be used to help meet them. Saying that it can be very difficult to understand what the best move for your business actually is. The pace of technology is advancing rapidly and what is today's bleeding edge solution may be redundant tomorrow.
The Crown Consulting Group use expertise from across our full suite of capabilities to help you decide what options are best for your business. We understand that every business is unique and no solution will be the same. It is this approach and viewpoint that allows us to use our in-depth industry knowledge and experience to help you form a digital journey that will advance your business.
How We Help
Digital Transformation is a journey. It is not implementing some new technology and re-designing some processes to work more efficiently. It is about changing the culture and adopting a digital-first approach to business. We work collaboratively with you too;
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Work with you to understand what your understanding of ‘Digital Transformation’ is;
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Understand your business, its objectives, and existing digital capability;
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Help you to identify the digital channels that will best compliment your operations based on how you want these to look in the future;
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Highlight some ‘quick-win’ opportunities based on your objectives;
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Help you uncover new opportunities to advance your business and illustrate how the use of technology can enhance them;
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Help you understand and address the non-technical aspects of your digital journey;
Your Benefits
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Options that are individual to your business and your objectives;
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Optimised cross-departmental working adopting a ‘digital first’ mindset;
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Help with delivering at pace, where required delivering in new and innovative ways;
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Increased return on digital investment;
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Improved ways of tracking and measuring the success of your investment;
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Performance optimisation through the removal of business and departmental silos;
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Greater focus on customer service and delivering a positive experience on the customer's terms;

“The consultancy team became a seamless extension of our own. They quickly understood the constraints and culture of government delivery, working collaboratively rather than as external advisors. Their ability to translate complex AI ethics concepts into language our teams could act on made the difference between policy theory and practical implementation.”
Head of Digital Delivery, Central Government Department
Related Services
Operations
Core capabilities need to be deployed and maintained in a way that will maximise their effectiveness and efficiency.
In addition to your systems and solutions The Crown Consulting Group take a holistic standpoint on this ensuring your people and processes are maintained and operationally efficient.
Transformation
Our transformation services have been designed to help you take a holistic view of your organisation to understand how elements are connected and can work in unison to achieve your goals.
We beleive a true transformation is a journy, not a single deliverable. As such we work with our clients to help, map, understand and illustrate their roadmap to change.